Blog

Notes on content, AI, and shipping software.

Long-form posts on the patterns we see across customer teams, engineering deep-dives, and the occasional opinion.

How to build a social media content calendar that actually scales in 2026

A step-by-step playbook for designing a content calendar that survives growth — from solo creator to a 15-person content team. With templates, cadence rules, and the four mistakes that kill scale.

Marie Kovacs·2026-05-12·9 min read

Channels

Instagram Reels for B2B: what is actually working in 2026

B2B brands kept saying Reels were 'not for us' until competitors started landing six-figure deals through them. Here is the format, cadence, and content matrix B2B teams are using in 2026.

Sofia Almeida·2026-05-10·8 min read

Brand voice guide: how to define a tone of voice an AI can actually learn

Most brand voice documents are written for humans, then break when handed to an AI model. Here is the format that survives the translation — and the four signals that matter most.

Daniel Reyes·2026-05-08·7 min read

Channels

How often should you post on LinkedIn? Data from 1,200 company pages

We pulled posting cadence and engagement data from 1,200 company pages across SaaS, services, and e-commerce. The sweet spot for company pages is not what conventional wisdom says.

Henry Choi·2026-05-06·6 min read

AI content without losing your brand: a practical guide for marketing teams

AI-generated content gets a bad rap because most teams ship the first draft. Here is the editing loop that turns AI drafts into posts indistinguishable from your best human work.

Tomas Reinhardt·2026-05-04·8 min read

Channels

TikTok for B2B: 6 brands quietly winning the channel in 2026

B2B TikTok used to mean a tax-software company posting Excel jokes. In 2026 it means measurable pipeline. Here are six B2B brands doing it well and the formula they share.

Jin Park·2026-05-02·7 min read

Workflow

Content approval workflows for marketing teams (with three templates)

Slow approvals are the #1 reason scheduled posts slip. Three approval workflow templates by team size, plus the four rules every chain should follow.

Anika Patel·2026-04-29·6 min read

Strategy

Content marketing ROI: how to measure what actually matters

Most content ROI reports measure the things that are easy to measure, not the things that matter. Here is the measurement framework finance teams accept and content teams can actually live with.

Elena Voss·2026-04-27·9 min read

Analytics

7 social media metrics that predict growth (and 4 that mislead you)

After a decade of social analytics, the metrics worth tracking are not the ones every dashboard shows by default. Here are the seven that predict growth and the four that look meaningful but mislead.

Priya Iyer·2026-04-23·7 min read

Product

Best AI social media tools in 2026: a buyer's guide for marketing teams

A clear-eyed comparison of AI social media tools across the four dimensions that actually matter: brand voice fidelity, workflow depth, channel coverage, and total cost over 12 months.

Sarah Lindberg·2026-04-22·10 min read

Channels

How to write LinkedIn posts that get 100+ comments (without engagement bait)

Comments compound reach on LinkedIn more than any other signal. Here is the post structure that consistently earns 100+ comments without resorting to vote-bait or rage-bait.

Marcus Webb·2026-04-18·6 min read

Workflow

How to repurpose one post across LinkedIn, X, Instagram, and TikTok

One source post should produce four channel-native variants in under 30 minutes. Here is the format-by-format adaptation pattern that keeps each version actually native.

Maya Lindgren·2026-04-15·6 min read

Workflow

The short-form video script template we actually use

A scriptable, repeatable structure for 30–60 second video posts that works across TikTok, Reels, and Shorts. The template, the worked example, and what changes per channel.

Liam O'Connor·2026-04-12·5 min read

Workflow

How to set up a UGC content workflow without sounding desperate

Most "UGC programs" produce content that looks scripted because it was. Here is the request-and-edit workflow that produces user content that actually feels like user content.

Hannah Greene·2026-04-07·6 min read

Strategy

B2B content marketing strategy: a 90-day plan for new marketing hires

You just took over content at a B2B company that does not have a strategy. Here is a 90-day plan that gets you from "audit and learn" to "shipping a tested cadence" without burning trust.

Yuki Tanaka·2026-04-02·8 min read

Channels

Hashtag strategy in 2026: dead, alive, or just changed?

Hashtags are not dead, but they are not what you think they are anymore. The 2026 view on which platforms still reward them, how many to use, and what to do instead where they do not.

Rafael Mendes·2026-03-28·5 min read